About us

At 100 Things, we don’t just sell lifestyle products—we curate the little boosts that make your everyday feel lighter, louder, and unapologetically you.

We started with a simple belief: your life is built from small things that matter. The bottle that keeps you hydrated on your grind. The gear that wakes up your inner athlete. The accessories that make people double-take because your vibe speaks before you do.
And we wanted to bring all of those under one roof—your roof.

100 Things was born for the trendsetters, the movers, the ones who don’t wait for permission. For people who know that wellness isn’t just a routine—it's a lifestyle, a statement, a culture. We bring health, fitness, and everyday essentials together with the same energy you bring to your world: bold, fresh, youthful, and a little rebellious.

We’re not here to be another store.
We’re here to be your go-to plug for the things that elevate your hustle, sharpen your style, and keep your life flowing with intention.

One brand. A hundred ways to level up.
Welcome to 100 Things—where lifestyle meets attitude.